Lake Charlevoix Brewing came to us with a lot of big ideas and very little else. We started with branding them based on their input of “we want our brewery to reflect the area that we live in, Northern Michigan”. So we set out to find some of the most iconic things that Charlevoix had to offer and then present them with a playful look and feel. We gave them a slightly vintage look through the fonts and color choices. Their business was a big hit so they then opened a second location, – Boyne City Taproom.