Pro Tips

It can be really helpful to evaluate your storefront or business signage from the perspective of a first-time visitor. You may notice the sign is hard to see from a distance, lightbulbs have burned out, or the signage is showing its age. Here are 5 steps to check how well your signage is performing.   … Read More »

  Many businesses know they should have core values, but figuring out where to start can be difficult. The purpose of this article is to share a practical way to begin that process — not by copying someone else’s values, but by identifying what already matters most inside your own company. Core values are more… Read More »

  Artificial intelligence has made it easier than ever to create logos, graphics, and design ideas in just a few seconds. We get why people use it. It’s fast, it’s easy, and it can be a fun way to start building a concept. At Pro Image Design, we’re totally open to customers bringing us AI-generated… Read More »

The power of an internally illuminated sign to grab attention is undeniable, but let’s face it, the appeal comes with some trade-offs in operating costs and hassle when a bulb burns out. The older style fluorescent light bulbs can be costly to replace and may not last very long, particularly if the sign is lit… Read More »

Effective signage serves as visual communication, guiding people through spaces and conveying critical information at a glance. Whether directing traffic, identifying buildings, or providing safety warnings, a sign’s success depends largely on the ease with which it can be read and understood by its intended audience. There are many factors that impact a sign’s legibility… Read More »

In today’s digital landscape, having an online presence isn’t optional for small businesses—it’s essential. One of the most effective and free tools available is Google Business Profile, formerly known as Google My Business. This platform can significantly boost your visibility in local search results and Google’s “Local Pack” – the map-based results that appear for… Read More »

Did you notice the flurry of internet chatter about the Walmart rebrand earlier this year? If not, here’s the gist of it. Walmart, the 648 billion dollar gorilla in the retail industry, announced that they have begun a year-long brand refresh that includes modifying their logo and icon.  At first glance, the changes appear minor,… Read More »

  Each January, the A-Team at Pro Image Design gathers to reflect on the past year’s achievements and set the stage for the year ahead. This meeting is more than just a tradition; it’s an opportunity to align our personal values and professional ambitions with the principles of S.M.A.R.T goal setting. The process helps us… Read More »

  So, what’s the big deal about color anyway? And what are all these codes: HEX, RGB, CMYK, Pantone®, PMS? These are a few of the questions that might come to mind when our designers inquire about colors for your logo or design files. We want to break it down, so you understand the difference… Read More »