You have invested significant time and money in selecting the ideal location for your business and designing a space that maximizes efficiency and reflects your brand. This effort can be wasted if potential customers need help finding you due to inadequate signage. Effective roadside signage captures attention, leaves a lasting impression, and clearly conveys your message, encouraging customers to enter your store or business. You’re not just getting people in the door—you’re setting the stage for what they’ll find inside. Complete the aesthetic with the cohesive visual design of your interior reception, ADA-compliant utility, and wayfinding signage.

3 Reasons To Invest in Custom Signs:

Repetition Aids Memory

Your business sign is an important element of your visual branding. The more often people see your logo, the more likely they are to remember it

Target Local Audiences

It lets customers know they are in the right place and helps capture the attention of people looking for your location. On average, 85% of your potential customers are likely to pass by your establishment at least ten times every month.

It is a Sales Tool That Never Needs a Day Off

An eye-catching sign is an indispensable sales tool capable of working 24/7, 365 days a year, no matter the weather. It doesn’t take sick days either.

Custom Sign Design and Installation Services Available in Traverse City and Petoskey

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Services Offered

We design and build signs to your messaging requirements and needs.
From interior ADA-compliant utility signs to exterior monument signs no job is too big (or too small).

Design & Engineering

Our experienced graphic designers will work within your brand guidelines and with the provided assets – or we will produce them for you – to create an eye-catching, on-brand sign to represent your business.


Our team can research zoning regulations in the local municipality and ensure the sign conforms as needed.


Our engineers choose the highest-quality materials, coatings, and connectors based on the design. They provide detailed specifications outlining how the sign will be built. Due process is followed to ensure the final product will stand up to environmental factors like weather, ground conditions, mounting surfaces, and other factors specific to each project.

Fabrication

We utilize our in-house, state-of-the-art printers and materials for vinyl and direct-to-substrate printing.


High-quality, automotive-grade paints are mixed to match specified brand colors as closely as possible.


Have a unique, complex design? Custom shapes can be routed or cut by hand, letter benders, or shears.


Electrical work is completed according to NEC requirements Throughout the process, we pay close attention to detail to consistently produce quality builds and long-lasting products.

Installation

Our experienced, certified installers can handle projects of all sizes and scopes across all of Northern Michigan


Some things shouldn’t be DIY. Specialized equipment is available to access hard-to-reach places and safely place your sign.


Have the design and fabrication taken care of? We also handle third-party installs, sign removal, and disposal.


Types Of Signs Available:

Signs come in wide variety of forms and sizes depending on their purpose and location.
Not sure what you need? Talk to one of our sign specialists today.

Wall Signs

Wall signs are typically mounted flat on a wall or projecting perpendicular to the mounting surface. A wide range of materials are available from ACM to acrylic. Expand the visual appeal with lighting options or dimensional elements.

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Monument & Post

Sturdy freestanding signs supported by posts, footings, or a solid base built to withstand the elements like wind, rain, and snow. Illumination, decorative dimensional elements, and the creative use of natural materials can make these signs eye-catching works of art.

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Wayfinding & ADA

Signs serve an important purpose in clearly communicating with people in commercial or recreational environments. We can craft easy-to-use sign systems to guide users where they need to go in outdoor or indoor spaces. Accessibility standards can be stringent and it takes an experienced team to ensure compliance for all types of utility signage.

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Multi-Tenant

Moving into a new space? We can add your logo or business name using translucent vinyl or printed graphics on new panels. Most tenant spaces have predefined specifications that we can work within.

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EMCs (Electronic Messaging Center)

Easily update images and messages on the fly with an eye-catching digital display. The screen integrates with a cabinet or supporting structure to enhance the effectiveness of the signage during the day and when illuminated at night.

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Pole Signs

Pole signs are most common outside businesses where traffic sightlines need to be unobstructed. We can replace or produce panfaced signs ready for internal illumination if needed.

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What our Customers are Saying

Stafford’s had a need and a vision for a new sign at our Crooked River Lodge in Alanson and the team at Pro Image Design brought the creativity and expertise to make this happen. Your attention to detail at every step, from permitting to installation were superior in every way. The quality materials and fabrication are evident and we couldn’t be more pleased. Thanks for creating such a distinctive marker for our hotel.

~ Reg Smith – Stafford’s Hospitality

That looks fantastic! Thank you for sharing those photos with us. We don't always get to see the finished sign so this is great! Yeah, I can see that you guys really pay attention to the details. That is really what separates the good from the great!

~ Doug Driscoll – Regional Sales Manager, G2G Lighting

We are extremely grateful to the staff of Pro Image Design for their efforts in capturing the essence of our business so effectively! The professionalism and customer service were excellent!

~ Maureen Hatfield – M-22 Rentals

Pro Image Design did an AMAZING job with the WTCM logo. We had to have it tweaked about a year after they did our logo due to changes with our company and they once again came through with flying colors. I am VERY pleased with Pro Image Design. Great work, guys!!!

~ Mike Sinclair – Program Director for WTCM, Midwestern Broadcasting

(Our) Customer called to state you guys did an outstanding job. He was also impressed with how you came all the way over there to him. He was thrilled with your service and speed of install. Thanks again, keep up the good work.

~ Mike Burlingame – Body Shop Manager, Sonny's Body Shop

Thank you so much. By the way the sign work is amazing and you guys did an awesome job. I was really impressed when I had gotten a chance to come up and see it.

~ Derrick Rudisel, Elk Rapids Tire

WOW!!!! We LOVE it!!!! We have been so happy with your work and cannot thank you enough for helping us grow our business in this way. I was just speaking to some of the realtors in the area about you and I am hoping to get them on board for doing this as well. Thank you so much!!

~ Beth Roethler – The Cabbage Shed

I wanted to express how thrilled I am with our banners. They’re gorgeous! I am so happy you were able to get them produced so fast. Thank you for all your work!

~ Alissa Post – Marketing Director, Castle Farms

I saw the Audi outside last night and stopped to take a picture. I love it. You and the crew did a stellar job and truly exceeded my expectations. Thanks again.

~ Dave Surowitz – Marathon Automotive

Alan stopped by today and installed the decals on the new truck and gave me the business cards. I have to say I am super impressed and I couldn’t have imagined it to turn out so nice! That logo is super amazing! You guys are absolutely awesome! I had several friends try to get me to go with other companies for a fraction of the cost but I knew going with you was the best option for me and wow I couldn’t be happier! This is a logo I will be proud of for the next 30 years.

Thank you so much again for your time and the teams talent.

~ Ben Cupp - Mel’s Excavating, LLC

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Pro Image Design is committed to making this website's content accessible and user friendly to everyone. If you need assistance using our website, we are happy to help you at the points of contact listed on this page! We take your feedback seriously and will consider it as we evaluate ways to accommodate all our customers and our overall accessibility policies. Additionally, while we do not control such vendors, we strongly encourage vendors of third-party digital content to provide content that is accessible and user friendly.

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