We are excited to share insights into one of our most recent projects: a freestanding sign for Ferguson’s that captures the essence of their retail store.
This sign isn’t just a wayfinding tool; it’s a statement piece that reflects the rustic charm of the products and services offered by Ferguson’s.
A Rustic Design for a Modern Business
What truly sets this sign apart is its use of hand-hewn wood siding at the base, perfectly mirroring the log cabin aesthetic of the Ferguson’s retail store. This thoughtful design choice not only enhances the sign’s visual appeal but also creates a warm, welcoming atmosphere that resonates with customers and speaks to the outdoor nature of Ferguson’s offerings. The rustic look draws attention and invites passersby to explore what lies within.
Engineering Challenges and Innovative Solutions
Building a custom cabinet with a changeable copy section posed some unique challenges, particularly in terms of maximizing the allowed square footage while ensuring readability from the roadside. Our design team faced the task of selecting a standardized size for the changeable copy that would allow enough characters for coherent messaging without infringing on the main sign cabinet’s space. By carefully balancing these elements, we achieved a design that is both functional and aesthetically pleasing.
A Sign That Stands Out
For both customers and the community, this sign represents more than just a business identifier; it symbolizes Ferguson’s commitment to quality and customer service. The rustic log cabin feel creates an inviting presence, effectively bridging the gap between the street and the retail environment. Compared to the previous sign, this new structure is significantly more substantial, showcasing Ferguson’s pride in their business and dedication to serving their customers.
Innovative Cabinet Features
While the sign exudes a rustic charm, it is anchored by modern engineering. Behind the eye-catching half-round timber siding lies a robust steel substructure, designed with future adaptability in mind. This includes provisions for swapping out the changeable copy area for an Electronic Message Center (EMC) down the line—a feature that allows for dynamic messaging and enhanced customer engagement.
The upper cabinet features an internally lit contour channel sign with a polycarbonate face, mounted atop a double-sided, internally lit cabinet. This illumination not only enhances visibility during evening hours but also adds to the overall aesthetic appeal, ensuring that Ferguson’s sign stands out day or night.
We are proud to have collaborated with Ferguson’s on this project, creating a freestanding sign that truly reflects their brand identity and values. As always, we are committed to delivering innovative solutions that meet our customers’ needs while enhancing the community’s visual landscape.
