A logo is a representation of your business and is essential in building brand recognition with your customers.
At Pro Image Design, we believe that your logo is the first opportunity to leave a positive impression. Your business is unique. Your logo should be as well. Whether you’re a new business seeking assistance in developing your brand or an established company looking to update an existing logo, there are some important considerations when it comes to logo design.
Understand your customers and industry: It is important to share this information with your design team as they interview you and research your business. Your logo is created as a tool to generate a connection with your audience. If you don’t take the time to explore this information in the beginning, the odds are that your final logo isn’t going to communicate the response that you’re looking for.
Keep it simple: The most important key in a successful logo is for it to be memorable for customers. If your logo is simple, it will be more easily identified. Try to limit the number of design elements that you would like in your overall design. Contrast and readability are essential in making your logo stand out.
Colors: There is psychology behind color. Have you ever considered why financial institutions avoid using red in their branding? Color can convey emotions and increase brand recognition. It is also wise to keep the number of colors in your logo to a minimum. Most of today’s top brands use two or less colors in their logos for a reason. When it comes to color in logo design, less is more.
Fonts: Similar to color, fonts can communicate a tone for your business. Sans serif fonts usually portray a more modern feeling, while serif fonts tend to provide a traditional or conservative impression. Fonts also are a key element in legibility. Keep this in mind when choosing the font styles for your logo.
Be cautious of trends: There’s nothing worse than investing in a logo that will become out of date in 3-5 years. We’ve seen trends come and go – from the distressed look to flags and boutique fonts, the list goes on. A memorable logo is one that will stand the test of time.
When considering a new logo design, be sure to do your research and know what you’re paying for. Many online design services use clipart that has been utilized in dozens of other logo designs. This is fine if you’re a small business that isn’t going to ever expand beyond your neighborhood. Be wary of the logo file types that you’re paying for. Depending on methods of advertising, you’ll need a vector or image based file. When the wrong file types are provided, you may end up having to pay someone else down the road to redraw your logo.
Creating a logo is an exciting and foundational step for any business. If you’re thinking about a new logo design, give us a call or send an email. Our staff is knowledgeable, and we are happy to answer any questions about the process.
